Rasa Rosz is a proudly Malaysian food brand with a vision to bring the authentic flavours of Malaysia to homes, businesses and communities around the world.
Founded by Dato’ Sri Rozita Ramelan, Rasa Rosz was built on a simple belief: great Malaysian food deserves to be enjoyed beyond the traditional kitchen, without compromising its authenticity, quality or rich culinary heritage.
What began as a passion for preserving the flavours of Malaysian home cooking has evolved into a growing, integrated food business spanning restaurants, packaged food products, modern retail distribution and institutional food solutions.
Today, Rasa Rosz brings together traditional recipes, contemporary food innovation and scalable business operations to make authentic Malaysian food more accessible, convenient and relevant to modern lifestyles.
We are more than a restaurant brand. We are building a Malaysian food company with the ambition to grow into a recognised regional and international food brand.
Rooted in Malaysian heritage. Made for the world.
OUR STORY & BUSINESS
Our Story & Business
From a Malaysian Kitchen to a Growing Food Enterprise.
Every great food brand begins with a story. Ours begins with a love for Malaysian food, family traditions and the belief that authentic flavours should never be lost in the demands of modern living.
For generations, Malaysian cooking has been defined by its rich spices, aromatic ingredients and recipes passed down through families. Yet, as lifestyles evolve, the time and effort required to prepare traditional dishes have become increasingly challenging.
Rasa Rosz was created to bridge that gap.
We set out to preserve the soul of Malaysian cooking while reimagining how it can be prepared, served and enjoyed.
Through our restaurants, we celebrate Malaysian cuisine in a contemporary dining environment. Through our sambal, cooking pastes and packaged food products, we bring the convenience of authentic Malaysian flavours directly into everyday life.
Our journey reflects the evolution of a homegrown Malaysian brand into a multi-channel food business, combining culinary creativity with commercial scalability.
From our kitchen to your table, and from Malaysia to the world.
What We Do
One Brand. Multiple Ways to Experience Malaysian Flavours.
Rasa Rosz operates through an integrated food business model designed to serve both consumers and business partners.
01 | Rasa Rosz FMCG
Authentic Flavours, Everyday Convenience.
Our fast-moving consumer goods portfolio is designed for today’s busy lifestyles.
Featuring ready-to-eat sambal, ready-to-eat meals and cooking solutions, our products allow consumers to enjoy rich Malaysian flavours with minimal preparation.
Our restaurants bring together authentic Malaysian cuisine, modern presentation and a welcoming dining experience.
With locations at IOI City Mall, Putrajaya and AEON BiG Wangsa Maju, Kuala Lumpur, our restaurants serve as destinations for Malaysian food lovers while providing a platform for culinary innovation, menu development and brand engagement.
Innovation is central to our growth. We continuously explore new recipes, product formats, packaging solutions and manufacturing processes that enable authentic Malaysian food to reach a wider market.
Our focus includes sambal, cooking pastes, ready-to-eat, ready-to-heat and ready-to-cook food solutions.
OUR VISION
Malaysian Roots. A Wider World.
To become a leading Malaysian food brand with a strong regional and international presence, recognised for authentic flavours, product innovation and quality.
We aspire to build a Malaysian food company that can compete on the global stage while remaining true to its culinary roots.
OUR MISSION
Preserve, Elevate and Share.
To preserve and elevate Malaysian culinary heritage through innovative, convenient and high-quality food products.
We are committed to making Malaysian flavours accessible to more people, building sustainable partnerships, strengthening our manufacturing and distribution capabilities, and creating long-term value for our customers, employees, business partners and stakeholders.
OUR AMBITION
Building a Malaysian Brand for Regional and Global Markets
Rasa Rosz is entering its next phase of growth, with a focus on scaling its FMCG operations, expanding national distribution and developing new food categories.
Explore our four priorities
Strengthen our Malaysian presence
Expand retail distribution, increase product availability and strengthen consumer recognition across Malaysia.
Scale our FMCG business
Grow production capabilities, improve operational efficiency and develop high-demand products designed for repeat purchases and wider market reach.
Expand commercial partnerships
Build long-term relationships with retailers, distributors, institutional buyers and strategic business partners.
Prepare for international markets
Bring Malaysia’s culinary identity to regional markets and meet growing demand for convenient Asian food products.
Our long-term ambition is to build a commercially sustainable, scalable food enterprise with multiple revenue channels and a strong Malaysian brand identity.
A MESSAGE FROM OUR FOUNDER
Dato’ Sri Rozita Ramelan
Founder, Rasa Rosz
Rasa Rosz was born from my love for Malaysian food and my belief that our culinary heritage deserves a much bigger stage.
Read the full message
I have always believed that Malaysian flavours are among the richest and most distinctive in the world. What we need is the vision, innovation and determination to bring them further.
Building Rasa Rosz has never been just about opening restaurants or selling sambal. It is about creating a Malaysian food brand that can grow, compete and stand proudly alongside international brands.
Our journey has required resilience, continuous learning and courage to evolve. Every challenge has strengthened my conviction that we are building something with long-term potential.
My vision is to see Rasa Rosz products reaching homes and communities across Malaysia, throughout the region and eventually around the world.
We are proudly Malaysian. We believe in our flavours, our people and our ability to build something extraordinary.
THE FUTURE OF MALAYSIAN FLAVOURS
Heritage. Identity. Connection.
At Rasa Rosz, we believe food is more than nourishment. It is heritage, identity, connection and opportunity.
As we continue to grow, our commitment remains unchanged: to honour the authenticity of Malaysian cooking while embracing the innovation required to bring it to a global audience.
Authentic Malaysian Flavours. Modern Convenience. Global Ambition.
BUSINESS SOLUTIONS
Business Solutions
Your Trusted Partner in Malaysian Food Innovation
At Rasa Rosz, we go beyond creating exceptional Malaysian flavours. We deliver innovative, scalable and commercially viable food solutions that empower businesses across the food service, retail, hospitality and institutional sectors.
Combining authentic Malaysian culinary heritage with modern food technology, product innovation and strategic distribution capabilities, Rasa Rosz provides reliable, high-quality food products designed to simplify operations, enhance consistency and support business growth.
Whether you are a retailer, restaurant operator, hotel, airline, institutional caterer or food entrepreneur, Rasa Rosz is your strategic partner in bringing authentic Malaysian flavours to market.
01
01 | Retail & Modern Trade Solutions
Bringing Malaysian Flavours Closer to Consumers
We develop and supply convenient, ready-to-eat and ready-to-cook Malaysian food products for modern retail channels.
Our growing portfolio includes premium sambals, authentic cooking pastes, stocks and other innovative food essentials designed for today’s consumers.
Through our presence in established retail networks, including 7-Eleven, AEON and selected supermarkets, we continue to expand the accessibility of Malaysian flavours.
Our Solutions:
Retail-ready packaged food products
Product development and SKU innovation
Modern trade and supermarket distribution
Promotional and trade marketing collaborations
Strategic retail partnerships
02
02 | Food Service & HORECA Solutions
Professional Kitchen Solutions, Authentic Taste
Rasa Rosz supports hotels, restaurants, cafés, catering operators and professional kitchens with convenient, consistent and flavourful Malaysian cooking solutions.
Our range of cooking pastes, stocks and condiments is designed to simplify food preparation, reduce operational complexity and maintain consistent taste across multiple servings and locations.
Our Solutions:
Ready-to-cook Malaysian cooking pastes
Professional kitchen stocks and condiments
Bulk and food-service packaging
Standardised recipes and flavour consistency
Customised products for commercial kitchens
03
03 | Institutional & Corporate Food Supply
Reliable Food Solutions for Large-Scale Operations
We understand the importance of consistency, quality, food safety and operational efficiency in institutional food services.
Rasa Rosz offers tailored food supply solutions for hospitals, educational institutions, corporate catering operations and other large-scale food-service environments.
Our approach focuses on dependable supply, practical product formats and authentic flavours that meet the requirements of professional food operators.
Our Solutions:
Institutional food ingredient supply
Bulk procurement and supply arrangements
Standardised cooking ingredients
Customised menu and product development
Long-term Business supply partnerships
04
04 | OEM, Private Label & Product Development
Your Brand. Our Culinary Expertise.
Turn your food business ideas into market-ready products with Rasa Rosz.
We collaborate with entrepreneurs, food brands and business partners to develop authentic Malaysian food products tailored to their commercial requirements.
From recipe conceptualisation and flavour development to packaging strategy and manufacturing coordination, we support businesses in creating distinctive products for their target markets.
Our Solutions:
Original Equipment Manufacturing (OEM) partnerships
Private-label food product development
Recipe formulation and product innovation
Packaging and product positioning
Commercialisation and go-to-market support
Manufacturing arrangements, minimum order quantities and product specifications are subject to project requirements.
Rasa Rosz brings the richness of Malaysian cuisine to the travel and hospitality industries through innovative, convenient and adaptable food solutions.
We explore collaborations with airlines, aviation caterers, hospitality operators and travel-related businesses to develop food products suited to their unique operational environments.
Our Solutions:
Aviation catering product development
Travel-friendly Malaysian condiments
Hospitality food products
Customised portion sizes and packaging
Strategic food innovation partnerships
06
06 | Strategic Distribution & Business Partnerships
Growing Together, Reaching Further
We believe sustainable growth is built through strong commercial partnerships.
Rasa Rosz welcomes opportunities to collaborate with distributors, retail operators, institutional buyers and international business partners seeking quality Malaysian food products.
With an expanding product portfolio and a scalable business approach, our ambition is to bring Malaysian flavours to more consumers, locally and internationally.
Our Solutions:
Domestic distribution partnerships
International market expansion
Wholesale and bulk purchasing
Strategic retail collaborations
Joint product and market development
WHY RASA ROSZ
Why Partner With Rasa Rosz?
Authentic Malaysian Heritage
Traditional Malaysian flavours thoughtfully developed for modern lifestyles and commercial applications.
Halal-Certified Product Portfolio
Eight named Sambal RTE and Ratu Tumis products are listed in the Malaysian Halal Directory. Certification is limited to these products.
Commercially Focused Innovation
Products designed with consumer preferences, operational efficiency and market potential in mind.
Flexible Business Solutions
From retail-ready products to bulk food-service requirements and customised product development.
Established Market Experience
Practical experience across Malaysian food retail, restaurant operations and institutional supply.
Built for Growth
A forward-looking Malaysian food company committed to expanding through innovation, distribution and strategic partnerships.
Let’s Grow Your Business Together
One Partner. Multiple Food Solutions. Endless Possibilities.
Whether you are looking to source quality Malaysian food products, develop your own food brand, strengthen your kitchen operations or explore new distribution opportunities, Rasa Rosz is ready to collaborate.
Partner with Rasa Rosz and bring authentic Malaysian flavours to more tables, more businesses and more markets.
Contact Our Business Development Team
For Business enquiries, product sourcing, OEM collaborations and distribution partnerships.
