Four signature flavours.
One Malaysian passion.

From Sambal Ikan Bilis and Udang Kering to Cendawan Shiitake and Belacan, discover four expressions of Malaysian flavour.

Authentic Malaysian Flavours. Ready to Enjoy. Made for Every Meal.

Sambal Ikan Bilis — supplied bottle reference

01 Sambal Ikan Bilis

The Timeless Malaysian Favourite

A beloved Malaysian classic featuring savoury anchovies blended with aromatic fresh chillies and a rich combination of traditional ingredients.

Taste profile: Rich, savoury, mildly sweet and spicy.

Product details
Sambal Udang Kering — supplied bottle reference

02 Sambal Udang Kering

Bold, Aromatic & Irresistibly Rich

An indulgent sambal featuring the distinctive umami richness of dried shrimps, combined with fragrant chillies and carefully balanced spices.

Taste profile: Bold, aromatic, umami-rich and spicy.

Product details
Sambal Cendawan Shiitake — supplied bottle reference

03 Sambal Cendawan Shiitake

A Modern Twist on Malaysian Tradition

A fusion of traditional Malaysian sambal and the natural earthy richness of shiitake mushrooms.

Taste profile: Earthy, savoury, aromatic and gently spicy.

Product details
Sambal Belacan — supplied bottle reference

04 Sambal Belacan

The Soul of Authentic Malaysian Flavours

Made with aromatic chillies and the distinctive savoury richness of belacan (fermented shrimp paste), this sambal brings together heat, fragrance, tangy notes and deep umami flavour.

Taste profile: Bold, spicy, savoury, aromatic and umami-rich.

Product details

Sambal Rasa Rosz — Sambal Wajib Ada!

Sambal Wajib Ada by Rasa Rosz celebrates Malaysia’s love affair with sambal: the essential companion that transforms an ordinary meal into something extraordinary. Crafted with carefully selected ingredients and inspired by Rosz’s mum’s recipes, our ready-to-eat sambal range delivers rich, aromatic and satisfying flavours with the convenience of modern living.

Whether enjoyed with steaming hot rice, noodles, bread, eggs or your favourite dishes, Sambal Rasa Rosz brings the taste of home to every table.

Available at Café by 7-Eleven and selected retail outlets across Malaysia.

THE RASA ROSZ EXPERIENCE

Why Sambal Rasa Rosz?

Distinctive flavours, crafted with Malaysian recipes to bring the taste of Malaysia to your table.

Authentic Malaysian Recipes

Flavours inspired by family recipes and Malaysian culinary traditions.

Ready to Eat

Ready-to-enjoy sambal for everyday meals.

Malaysia Halal Range

The four Sambal RTE products are listed in the Malaysian Halal Directory.

Convenient & Versatile

Enjoy with rice, noodles, eggs or your favourite dishes.

Product Care

Follow the current pack label for ingredients, allergens, storage and use after opening.

Proudly Malaysian

A homegrown brand celebrating the flavours of Malaysia.

Sambal Ikan Bilis

Sambal Ikan Bilis — supplied bottle reference

01 / SAMBAL RASA ROSZ

The Timeless Malaysian Favourite

A beloved Malaysian classic featuring savoury anchovies blended with aromatic fresh chillies and a rich combination of traditional ingredients.

Bursting with bold, savoury flavours, crunchy anchovies and a balance of sweetness and spice, Sambal Ikan Bilis accompanies nasi lemak, hot rice, fried eggs, fried rice, noodles and everyday meals.

Taste profile: Rich, savoury, mildly sweet and spicy.

For ingredients, allergens, storage and use after opening, follow the current product label.

Sambal Udang Kering

Sambal Udang Kering — supplied bottle reference

02 / SAMBAL RASA ROSZ

Bold, Aromatic & Irresistibly Rich

An indulgent sambal featuring the distinctive umami richness of dried shrimps, combined with fragrant chillies and carefully balanced spices.

Deeply aromatic and full of character, Sambal Udang Kering delivers a Malaysian taste with layers of savoury flavour and a satisfying spicy kick.

Taste profile: Bold, aromatic, umami-rich and spicy.

For ingredients, allergens, storage and use after opening, follow the current product label.

Sambal Cendawan Shiitake

Sambal Cendawan Shiitake — supplied bottle reference

03 / SAMBAL RASA ROSZ

A Modern Twist on Malaysian Tradition

A fusion of traditional Malaysian sambal and the natural earthy richness of shiitake mushrooms.

For those who appreciate plant-based flavours, Sambal Cendawan Shiitake offers a distinctive umami experience that is both contemporary and authentically Malaysian.

Taste profile: Earthy, savoury, aromatic and gently spicy.

For ingredients, allergens, storage and use after opening, follow the current product label.

Sambal Belacan

Sambal Belacan — supplied bottle reference

04 / SAMBAL RASA ROSZ

The Soul of Authentic Malaysian Flavours

Made with aromatic chillies and the distinctive savoury richness of belacan (fermented shrimp paste), this sambal brings together heat, fragrance, tangy notes and deep umami flavour.

Inspired by Rosz’s late great-grandmother’s traditional recipe, Sambal Belacan brings a nostalgic taste of home — bold, appetising and full of character. Enjoy it with freshly cooked rice, grilled fish, fried chicken, vegetable soup and ulam-ulaman.

Taste profile: Bold, spicy, savoury, aromatic and umami-rich.

For ingredients, allergens, storage and use after opening, follow the current product label.

View full product label ↗

GET IN TOUCH

Discover the Rasa Rosz Story

Discover our food, our story and our restaurant locations.

View Restaurant Locations

Find Rasa Rosz

OUR RESTAURANT

Come for the flavour.
Stay for the company.

Make room for a meal together. Find Rasa Rosz in Putrajaya and Wangsa Maju.

Rasa Rosz storefront at IOI City Mall, Putrajaya, with its pale-blue sign and decorative entrance panels
01 / PUTRAJAYA

IOI City Mall

Lot L3-210, Level 3, East Wing
IOI City Mall, Putrajaya

Find us near GSC IMAX
Front view of Rasa Rosz at AEON Wangsa Maju, showing its turquoise sign and dining interior

The opening promotion pictured is historical.

02 / KUALA LUMPUR

AEON BiG Wangsa Maju

Lot G-05–06, AEON BiG Wangsa Maju
Kuala Lumpur

Meet us on the ground floor